The engagement
The business depended on being found at the right moment: race fans searching for trackside camping in a short booking window. Its existing site was not earning that visibility, and every lost search was a lost booking. We rebuilt the site end to end using our AI-assisted delivery method: planning and approved copy first, an AI-accelerated build, then independent AI code review covering security, accessibility, performance, metadata and structured data before any release. Bookings route to a secure external ticketing platform, so no payment data touches the site.
What was delivered
- Search clicks up more than 300% in the three months after relaunch, recorded in Google Search Console
- Search impressions up by a similar margin over the same period
- Independent technical audits scored 96 to 100 across performance, accessibility, best practice and SEO
- Every release passed build, independent review and human approval gates before going live
- Bookings route to a secure external ticketing platform, keeping payment data off the site