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    Insightful AI

    For UK charities · Free · Pro bono

    Free AI readiness assessment for your charity

    Your trustees are asking about AI. The Fundraising Regulator's 2025 guidance now requires charities to have an AI policy before using AI tools in fundraising. The Charity Governance Code was updated in 2025 to state that trustees must oversee AI as a strategic risk.

    Which tool should I take? This assessment is for charities: it covers the six areas trustees are asked about and ends with a written summary for your board. If you are not a charity, the AI readiness assessment is the one to start with: eleven questions with an instant score on people, process and principles.

    Why this matters

    79% of UK charities are now using AI tools (Charity Digital Skills Report 2026), but half have no AI policy governing that use. If your organisation is somewhere in that gap, you are not alone. But your board needs to know where you stand.

    How does the assessment work?

    A three-step process that produces a short written document you can present to your trustees. No cost, no obligation.

    Step one

    Structured form

    You complete an online assessment covering six areas: ten questions, around ten minutes. Factual questions about your organisation's position, not opinions about how you feel about AI. Your headline band is instant and free.

    Step two

    Short call

    We review your responses and run a 30-minute call to fill gaps the form cannot capture and ask follow-up questions about your specific situation.

    Step three

    Written summary

    We produce a short two-to-three page document presenting your charity's AI position in a format your trustees can read and act on. Delivered within two working days.

    What does the written summary include?

    Four sections, each written in plain language for a trustee audience. The summary is not a sales document. It is a governance document written for your board.

    Where you stand

    A summary of your charity's position across the six assessment areas, benchmarked against sector data from the Charity Digital Skills Report 2026.

    What the sector expects

    A brief outline of the governance expectations: the Fundraising Regulator's 2025 AI guidance, the Charity Governance Code 2025 provisions on AI and digital oversight, and any UK GDPR obligations relevant to how staff are handling data in AI tools.

    Priority actions

    Two to three specific recommendations ranked by urgency. Things your organisation can act on whether or not you work with Insightful AI. If a free template will do the job, the summary will say so and point you to it.

    Recommended next steps

    Where training or advisory support would make a difference, the summary names the specific Insightful AI courses or services that apply. Where it would not, it says that too.

    The six assessment areas

    Drawn from the Charity Digital Skills Report, the Fundraising Regulator's 2025 AI guidance, the Charity Governance Code 2025, the Charity Digital Code of Practice, and the NCVO Digital Maturity Matrix. Not categories we invented: the areas sector governance bodies now expect charities to have considered.

    AI policy status

    Whether your charity has a written AI policy, when it was last reviewed, and whether it covers generative AI tools such as ChatGPT, Copilot and Gemini.

    Data handling in AI tools

    Whether staff are entering donor data, beneficiary records or other personal data into AI tools, and whether those tools are enterprise or consumer versions.

    Unapproved tool use

    Whether your charity is aware of staff using AI tools that have not been formally approved. 79% of charities use AI tools, but half have no AI policy at all (Charity Digital Skills Report 2026).

    Regulatory awareness

    Whether your charity is aware of the Fundraising Regulator's 2025 AI guidance and whether the board has discussed the Charity Governance Code 2025 provisions on AI and digital governance.

    Staff confidence and training

    Whether any AI training has been delivered, whether staff feel confident using AI tools responsibly, and whether there is a named person responsible for AI. 56% of charities cite limited skills as the single biggest barrier to AI adoption, up from 43% the year before (Charity Digital Skills Report 2026).

    Trustee engagement

    Whether trustees have discussed AI at a board meeting, whether any trustees have digital or AI skills, and whether the board has set a position on AI risk appetite. Only 12% of charities believe their board has strong AI skills, and 46% have no trustee with relevant digital expertise (Charity Digital Skills Report 2026).

    Is this right for my charity?

    Right for you ifNot right for you if
    Your charity has more than 10 staff
    You are a sole-person charity with no staff using AI tools
    You know staff are using AI tools but have no policy
    You already have a reviewed, up-to-date AI policy that addresses generative AI
    Your trustees have asked about AI and you did not have a good answer
    Your board has already set a clear position on AI risk and governance
    You are aware of the Fundraising Regulator's 2025 guidance but unsure what it means for you
    You have already completed a formal AI assessment with another provider
    You need something in writing to put in front of your board
    You are looking for a full consultancy engagement

    Looking for a full consultancy engagement instead? See our AI ethics and governance service.

    Common questions

    We've had free offers from consultants before. How is this different?
    The priority actions in your summary will include things you can do without us. If your charity can address the gaps using free sector resources (the AI Playbook for Charities, the NCVO guidance, the Charity Digital Code of Practice), the summary will say so and link directly to those resources. Where training would help, we name the specific courses from our Responsible AI for Charities programme. Where it would not help, we say that too.
    How is this different from the Charity Digital Skills Report self-assessment?
    The Charity Digital Skills Report benchmarks the charity sector. It tells you where UK charities are collectively. The assessment reviews your specific charity against the six areas that the Fundraising Regulator, the Charity Governance Code and sector governance bodies now expect charities to address. The written summary is specific to your organisation, benchmarked against sector data, and formatted for your trustees.
    We can't justify spending on a consultant when our services are stretched.
    You do not need to justify it. The assessment is free. 69% of charities cite squeezed organisational finances as their biggest barrier to digital progress (Charity Digital Skills Report 2025). We built this specifically for charities in that position. The written summary is yours to keep and present to your trustees whether or not you ever work with us.
    What happens after the assessment?
    The summary includes recommended next steps based on what the assessment reveals. For most charities, the first step is getting an AI policy in place and ensuring staff have the training to use AI tools safely with donor and beneficiary data. If training is the right next step, we name the specific Responsible AI for Charities courses. If your charity needs governance support that goes beyond training, we point to the appropriate service and explain what it involves.

    About Insightful AI

    Insightful AI is a specialist AI consultancy based in the North West of England, working with charities, SMEs and public sector organisations across the United Kingdom. Our team holds the Chief AI Officer role at Cheshire Community Foundation and has delivered AI training and advisory work for the National Emergencies Trust.

    Our Responsible AI for Charities training programme was built specifically for the charity sector. You can read more about our team on the About page.

    Take the free charity AI readiness assessment

    The written summary is yours to keep and present to your trustees whether or not you ever work with us.

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