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    Insightful AI

    Free tools

    Free AI tools

    Self-serve tools for UK SMEs, charities and public sector organisations. No payment, no sales call, and every default disclosed. They run in the order most organisations adopt AI, and you can start at any step. Each answers one question honestly, including when the honest answer is that AI is not worth it yet.

    Start where you are

    Most organisations are not held back by AI technology. They are held back by confidence, clarity and governance. Pick the line that sounds like you.

    Four steps, four questions

    Each tool answers one question, and each maps to a stage of the Insightful AI Adoption Roadmap. That is the same method behind our paid work. Run the steps in order, or jump to the one you need.

    1. Step 1: Where do we stand?

      Roadmap stage 1: Assess and align

      AI readiness assessment

      Eleven plain-English questions scoring your people, process and principles. The starting point if AI is still new ground.

      You leave with: A score for each of the three foundations, and one named next step.

      Around ten minutes

      Charity AI readiness assessment

      Running a charity? This is the same check, tuned for charities. It covers the six areas trustees are asked about, and ends with a written summary for your board.

      Take the free assessment
    2. Step 2: Is the AI we already use safe?

      Roadmap stage 3: Establish governance

      AI Governance Check

      Maps which AI tools are actually in use and scores your governance across eight dimensions. Red flags appear immediately, before anything else.

      You leave with: Your gaps in priority order, and a board-ready summary.

      Around ten minutes

    3. Step 3: Which work is worth funding?

      Roadmap stage 4: Pilot and prove

      AI Value Navigator

      Baselines your three busiest workflows and applies realistic realisation factors. It recommends the lowest-complexity next step: Enable, Connect, Add or Not yet.

      You leave with: A recommendation for each workflow, and a clear signal when AI is not worth it.

      Around seven minutes

    4. Step 4: Who should own this work?

      Roadmap stage 5: Scale and integrate

      AI Role and Resourcing Finder

      Scores the AI capabilities your organisation needs. It weighs developing an existing employee, making a permanent hire, using fractional support, or combining them.

      You leave with: A recommended operating model, and a practical role brief.

      Around seven minutes

    Fluency runs alongside all four

    Stage 2 of the roadmap is AI fluency, and no self-serve tool replaces it. The glossary gives plain-English definitions of the terms used across this site, and in every vendor pitch you will sit through. The statistics page gathers every UK AI adoption figure we cite, with its publisher and date. No sign-up, just answers.

    None of these tools guarantees an outcome, and none replaces measurement. They give you a defensible starting point, and they will tell you when the right answer is to wait.

    Prefer to talk it through?

    A free 30-minute discovery call covers the same ground with a person on the other end. Bring a tool result with you and the conversation starts further along.

    Book a free discovery call