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    Insightful AI

    Free tools

    Free AI tools

    Self-serve tools for UK SMEs, charities and public sector organisations. No payment, no sales call, and every default disclosed. Each answers one question honestly, including when the honest answer is that AI is not worth it yet.

    Are we ready to adopt AI safely?

    AI readiness assessment

    Eleven plain-English questions scoring your people, process and principles, with one named next step. The starting point if AI is still new ground.

    Around ten minutes

    Is our charity ready, and can I show trustees?

    Charity AI readiness assessment

    The same readiness check, tuned for charities. It covers the six areas trustees are asked about and ends with a written summary you can take to your board.

    Around ten minutes

    Which workflows are worth funding?

    AI Value Navigator

    Baselines your three busiest workflows, applies realistic realisation factors and recommends the lowest-complexity next step: Enable, Connect, Add or Not yet. It will say when AI is not worth it.

    Around seven minutes

    Who should own our AI work?

    AI Role and Resourcing Finder

    Assess which AI capabilities your organisation needs and whether to develop an existing employee, make a permanent hire, use fractional support or combine them. You receive a recommended operating model and a practical role brief.

    Around seven minutes

    Is our AI use safe and defensible?

    AI Governance Check

    Maps which AI tools are actually in use, scores your governance across eight dimensions, raises red flags immediately and leaves you with your gaps in priority order and a board-ready summary.

    Around ten minutes

    What does all the jargon actually mean?

    AI terminology glossary

    Plain-English definitions of the AI terms used across this site and in every vendor pitch you will sit through. No sign-up, just answers.

    Reference, browse any time

    How they fit together

    Start with readiness if AI is still new ground: it tells you whether your people, processes and governance can support adoption safely. Use the AI Value Navigator when you want to know which workflows would actually repay the effort, the AI Role and Resourcing Finder when you know the work is worth doing and need to decide who should own and deliver it, and the AI Governance Check when tools are already in use and you need to know whether that use is owned, controlled and defensible. The glossary sits underneath all of them, for any term that needs translating.

    None of these tools guarantees an outcome, and none replaces measurement. They give you a defensible starting point, and they will tell you when the right answer is to wait.

    Prefer to talk it through?

    A free 30-minute discovery call covers the same ground with a person on the other end. Bring a tool result with you and the conversation starts further along.

    Book a free discovery call